PPC (pay-per click) is a strategy to search engine position (it remains in fact online search engine marketing) where you pay to have your site listed amongst the first results of a certain key phrase search. It is called Pay Each Click since you only pay the search engine when somebody clicks on your web link. PPC therefore keeps your site on the front page entirely since you are paying for it. Organic Search Engine Optimization on the other hand takes the more natural and somewhat typical approach to drawing website traffic. Below, it is the web content of your website combined with various other off web page optimization methods that will certainly see your page relocate up the rankings.
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